Q

Search engine optimization tips

I work at a small company and must wear many hats. Regarding search engine optimization tips, our site is, of course, nested within the homepage. Do I treat each page as its own entity when optimizing its title tags, copy, Meta tags and image "alt" attribute (as found on Bcentral.com's Submit It Tips)? Thank you.
Search engines are moving targets, because they constantly adjust their algorithms to defeat sites that attempt to artificially elevate their ranking. In general, it's best to give each page a unique, descriptive title -- instead of giving each page the title "Joe's homepage" or "Joe's homepage: Firebird pictures," eliminate the redundancy and title the page simply, "Firebird pictures." Regarding meta tags, there are still search engines out there that use them, but most (notably Google) disregard them. Good luck.
This was last published in November 2002

Dig Deeper on Windows Operating System Management

PRO+

Content

Find more PRO+ content and other member only offers, here.

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

SearchServerVirtualization

SearchCloudComputing

SearchExchange

SearchSQLServer

SearchWinIT

SearchEnterpriseDesktop

SearchVirtualDesktop

Close