What's in a name? Azure branding confusion and the meaning of 'badware'

Find out why Microsoft had some questioning its mental health and what mosquitos have to do with the ongoing malware fight.

So much jargon, so little English. Let us make some sense of it all. In this edition of Windows Words of the Week, we parse some potent quotables on Azure name changes, security strategies and more. Listen closely.

If it's true, it's pants-on-head retarded.”
- Tier 1 analyst Carl Brooks, responding to reports that Microsoft would drop the "Azure" name from its public cloud service. As it turns out, the move is actually an effort to simplify billing statements, rather than an overall rebranding on the level of the soon-to-be-phased-out Windows Live. At any rate, Azure – which has "tens of thousands of customers," according to the company – remains a big part of Microsoft's plans to continue growing. One recent piece of evidence: the new HadoopOnAzure CTP, which uses Azure to store and analyze large sets of data.

“Know why eradicating mosquitos is critical to defeating malaria?  Because mosquitos are a vector.”
- Cigital CTO Gary McGraw, in his latest SearchSecurity.com column on the differences between 'badware' and 'malware' – and how killing the former helps to control the latter. His advice comes at a time when such issues are top of mind for many Windows IT pros, as Microsoft released its monthly security bulletin this week. The release included seven patches addressing 23 vulnerabilities in Windows, Windows Server, Microsoft Office, .NET Framework and more.

“Management hears the cloud word a lot and wants it, but no one really knows how to get there.”
- A systems engineer discussing the difficulties in moving to a private cloud infrastructure, issues which affect shops of all stripes. As much as the benefits of private cloud are apparent, the reality is it's not an easy transition, whether you're using VMware, Hyper-V, or both. Think the grass is greener on the other side? You'd be wise to heed the lessons of IT pros who've been there and done that.

“They let a first-year design student create the UI and that person is on their way to a failing year.”
- A Spiceworks member's first impression of the Windows Server 2012 beta. It's not an uncommon reaction to the Metro-style design of the new server operating system, which is likely to see its next version released sometime in June. Microsoft isn't likely to cave to the design whims of its user base – and the company is pushing PowerShell and the command line as the preferred way to administer Windows Server, anyway.

“It doesn’t have that interruptive mentality of email.”
- John Doyle, director of technology and communications at Alure Home Improvements, describing the benefits his company has seen from using Yammer, a Twitter-like internal collaboration tool. Such tools are proliferating in the industry, and may replace traditional communication platforms, from email to Sharepoint. There's even a social network built specifically for IT pros. How will this affect the administrator workflow?

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