Forecast and Review: Business practices before new technology

Businesses need to focus on how to use technology to improve the bottom line. Look for information integration and Exchange to take center stage in 2003.

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Businesses need to focus on how to use technology to improve the bottom line. Paul E. Hinsberg says to look for information integration and Exchange to take center stage in 2003.

SearchWin2000.com: What do you think were the biggest IT issues this past year?

Paul Hinsberg: The continued divergence of business practices from the application and use of technology. This is exemplified by the poor business practices of the dot-com companies and some related industries that resulted in a technology industry nightmare when their failures became evident.

SearchWin2000.com: What do you think the biggest IT issues will in 2003?

Paul Hinsberg: More of the same…businesses' use of technology tends to be poorly funded and poorly orchestrated. Further, it appears that many businesses and consultants fail to focus on business practices as a foundation for the application and growth of technology. New technology is applied because it is new and the marketing of the product says it will help your business. The further development of technology still appears to drive some businesses (or at least some portions of businesses). This is in contradiction to the more appropriate examination of the business problems followed by the proper development or application of a solution, which may or may not involve new technology.

To answer your question another way, I would say the management of ever-increasing numbers of systems will continue to hinder the industry.

SearchWin2000.com: What do you predict will be the hot technology or technologies for 2003?

Paul Hinsberg: Information integration and Exchange solutions will be big, as well as business-to-business technology.


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