Marketing Strategy on the Web
Microsoft is promoting Windows 2000 as an Internet and e-commerce platform. If you are in one of the shops that run Windows 2000 and are looking to utilize the e-commerce capabilities of the new OS, this should be an interesting read.
The E-Business (R)evolution, by Daniel Amor, published by New Riders.
A strategy for marketing on the Internet should follow these rules:
- Brands - Your web site becomes your most important brand.
- Change - The rules on the Internet are changing.
- Conciseness - Keep your pages short and spread information on several pages.
- Content - Content is king; don't bore your customers.
- Dynamic Sites - Create dynamic sites that use new technologies to adapt information based on user profiles.
- Finances - Try new markets with low advertising pricing schemes.
- Free Give-aways - Create freebee offerings for your loyal customers.
- Global Village - think global, but localize.
- Live Events - Online events create awareness fast.
- Niche Markets - The Internet is a series of niche markets and mass markets.
- Promotion - Promote your site everywhere.
- Syndication - Co-brand your services and products.
- Technology - Use Internet technology to maximize your marketing objectives.
This was first published in November 2000