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Google Apps vs. Office 365 for business email systems

With comparable cloud-based productivity suites, Google and Microsoft compete for enterprise users. In the Google Apps vs. Office 365 for business debate, which side are you on?

It's easy to have an opinion on Google Apps vs. Office 365 based on personal bias. As an Office 365 MVP, I would give it the gold star. But Office 365 and Google Apps are both solid cloud-based business productivity options.

Google Apps and Office 365 have similar focus points to each product -- see table below -- with good companies and brilliant development teams working hard for enterprise consumers.

Both options offer comparable product suites with regard to the problems that business users face. 

I could go feature by feature and explain the pros and cons of each, but most would agree that Microsoft tends to go for the overkill tool that fits all needs, versus Google Apps that shoots for a minimalist approach; it is part of the company cultures of each and indicates the target audience each caters to. There are many admins who prefer a simplistic option, one that gets the job done with very little extra to distract.


Google apps

Office 365



Internet Explorer (and Edge on Windows 10)

Word processing


Word 2013/2016 / Word App Online



Excel 2013/2016 / Excel App Online



PowerPoint 2013/2016 / PowerPoint App Online



Exchange Online with Outlook  / Outlook Web App (soon to be Outlook on the Web)

Collaborative sites


SharePoint Online

Cloud storage


OneDrive for Business

Instant messaging


Skype for Business

Video collaboration


Skype for Business

Social collaboration



Note taking



The companies' approaches to search are a good example of the minimalist versus maximalist method to development. Google's website has a search bar that basically hasn't changed since the beginning -- the minimalist approach. Bing's website is colorful and has a lot going on. Some love it, others feel it's distracting. 

Money vs. assimilation

Although Microsoft and Google have similar one-to-one type productivity tools, from a business perspective, there are two main areas to focus on: cost and integration.

Office 365 has the ability to tie into your existing Active Directory (AD), and there is a way to synchronize directories with the Azure AD that you use for Office 365 management. Google Apps doesn't offer these integration options. With many enterprise environments, in a mid- to large-size business, relying on AD for identity management, you can see how this would be a negative for Google Apps.

Since many organizations have an on-premises environment -- typically running Exchange -- a company looking to move to Google Apps has to consider it an all-or-nothing move. Google Apps doesn't have a hybrid option, unlike Office 365 in which users can test the waters of cloud-based email -- onboard and offboard mailboxes. That's not as intimidating as making a full cut to Google Apps; however, smaller businesses might not have much difficulty making a move of that sort. 

Over time, this may not matter, as more organizations begin to trust the cloud and move their entire IT infrastructure up. But for now, I see this as a win for Microsoft. Microsoft hosting full infrastructure options through Azure is another.

If I wanted to be completely fair, I would exclude Office 365 desktop applications from the comparison, such as the Office productivity suite. However, Google has developed an online suite of word processing and spreadsheet apps that require Internet connectivity for use, whereas the Office suite can be installed locally on systems. So I believe that gives Microsoft an edge on the application side. Google has enabled offline editing functionality to compete with the locally installed application approach.

There is no single reason why end users use Google Apps as a shadow IT tool. It might be that they use Google Drive for document sharing, or have a Gmail account they use for unofficial email or collaboration business. They might use Dropbox or any other unapproved tool to avoid red tape and asking permission to get work done. It's really a personal choice.

From a pricing perspective, Google Apps has a much easier set of options and a better price point. Google Apps is $5 per user per month, and apps with unlimited storage and Vault, for e-discovery covering email, chats, docs and files, is $10 per user per month. 

Office 365 on the other hand has a variety of Small Business -- up to 300 users -- and Enterprise plans with a bevy of different price points, options and features that range from $5 to $20 per user per month. Comparing the top line options between Google Apps, $10, and Business and Enterprise, $12.50 or $20, shows that Office 365 is more expensive, which matters to organizations that have a tight budget, such as schools and government offices.

After weighing Google Apps vs. Office 365, I say Office 365 is the better choice in a business environment. I'm not of a minimalist mindset when it comes to enterprise-grade productivity tools, even if running in the cloud. I see more commitment from Microsoft on its Office 365 suite in terms of collaboration and communication. There is a greater reach for iPad and Android options for apps and the Office suite. Microsoft is committed to ensure people of all tech backgrounds -- Apple and Android worshippers -- can still access their Microsoft tools. Microsoft isn't ignoring the proliferation of non-Microsoft devices.

Although Office 365 has a higher price tag, you get what you pay for, in my opinion. I appreciate that some organizations want to be different under the banner of saving money, but when you compare Google Apps vs. Office 365 for business, I cannot see Google Apps putting up much of a struggle against the rise of Office 365 -- it will remain the outlier option until eventually Office 365 wins users over.

About the author
J. Peter Bruzzese is a Microsoft Office 365 MVP .

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In the Google Apps vs. Office 365 debate, which do you prefer and why?
In your article, you state: 

"Office 365 is more expensive, which matters to organizations that have a tight budget, such as schools and government offices."

However, schools and government offices, as well as Non-Profits pay MUCH less for Office 365.   The E3 Plan which costs businesses $20.00 per month per user, is $17.00 for government offices, $4.00 for qualified non-profits, and FREE for qualified schools.  (there are also free plans for non-profits)

To be fair, Google Apps are also free for schools and non-profits.  So pricing is really irrelevant for these groups.
I guess it comes down to who your user is. If its for the home user, then Google may be their best option if on a budget.  Most business I have worked with still use Office 2010. They do not see the need to pay monthly for a service that does not offer a good ROI. IT won't keep them from doing business if they stay put. For non-profits, Office 365 might be an option. The issue is knowledge of the software and support. Some people are familiar with 1 or 2 Office apps. Microsoft does not make finding answers to you Office questions easy either. 

From a layman's point of view.... very rosy picture presented for having AD/Exchange sync with MS office 365.

The reality check is that, we are into IT services & support business..

have done migrations from On premises to full cloud / Hybrid etc.

from 10 users to 300 Users.....

and the task is not as plain as said that, you get advantage of sync... there are many Buts here......

1) since he are looking for SYNC.... Microsoft On-premise & Cloud... they have provided tools to make this sync possible as both are their own products.
2) you have to spend looong time make this Sync work $$$ adds upto implementation time & cost
3) you increase you headache of upgrading your environment as it has Sync with Office365, so upgrading AD/Exchange becomes PAIN...
4) you cant do away with upgrading as your SYNC partner Office365 continiously is being upgraded and On premises products needs to follow, hence you need to upgrade those too.. $$$ Adds up to cost
5) the so called Sync can do wonders for you.... when you delet a users and background sync recreates it or either do a manual sync or wait for it to replicate changes.
6) managing email flow from Internal to external or Internal to external is another story to tell... not to forget... this will now take time & bandwidth for delivering the same.
7) Migrating mailbox in Sync env. is another BIG challenge, specially when you are migrating 20-30GB of mailbox and migration fails.
8) Office365 is not that easy to manage if its not behaving properly, can take days to resolve issues even in in small setups.... due to this we had to bring some user mailboxes back to premises from cloud.

I would suggest to Rethink and Revisit your Plans if you wist to have a SYNC env. along with EXXTRA buffer time for pitfalls

Also compare Apples to Apples, without Sync Google is Excellent & Easy on pocket choice.

The largest differences, I think are what you'd expect.

A lot of the google services and apps require connectivity to work right. Some can be 'put in offline mode'.  The one issue that bugs me, for which I don't have an explanation, is how you handle security of things like email and google drive with mobile devices.  Do you use the gmail app in Android, or do you have to go through the other email app and thus lose some of the labeling capability within?